Crowdfunding is a necessary form of donation collection for many organizations and individuals. Some do so for personal gain and projects, such as film-making and product launches. Others will do so for charitable efforts, either personal or on a community level.
These efforts for localized disaster relief can provide fast, reliable support and context. The problem is that many in need don’t know how to set up a crowdfunding page. The right page can make or break a campaign.
A good crowdfunding page needs to connect with the right crowd to get the donations. This donating group needs to engage with the content and be willing to help.
Disaster relief is a good cause that crowds will want to support, but many still need something to connect. They will need an incentive to get them to donate and share the link with others. This is about more than an initial donation; it is about getting the word out.
At the same time, crowd funders cannot put up a cause, a photo, and some necessary incentives and expect to stand out. It is also important to create a good profile and some good content.
Users need to keep working at it with promotion and updates. A simple thank you, message or clip of work-in-progress can help. The more interactive the site, with multiple multimedia elements, the easier it is for a donor to connect and share.
Videos can explain issues and product much easier than text. Embedded tweets from supporters and other social media updates highlight progressions.
This all shows just how important it is to pick the right crowdfunding website for a cause.
It does pay to research these sites to find the one that best suits a cause and the experience of the user. A wrong move can cause all sorts of problems down the line.
The first thing to look at here is the cost. What are the site fees and are there any charges to the donors? If so, this could be a problem for those looking to crowdfund for disaster relief. Also, are there site fees, charges to donors, small print, repercussions for not making a target? This is vital.
Some sites let users keep whatever they made, even if it is not quite up to the target. Others will refund donors for “failure.” There is less pressure with the former. There also needs to be secure payment options, easy access to funds and customer support for newcomers.
Finally, new users should check to see if it offers notifications or automated thank-you emails to help.
With the right crowdfunding site and approach, it is possible to make plenty of money and raise awareness.
Disaster relief causes can greatly benefit from crowd funders, but only if this crowd connects with the cause and trusts the site. Those that take the time to find the right site, promote the page and encourage donations can succeed.
As long as people make an effort to provide the content and updates to connect with the audience, the audience will donate.