There is no denying that disasters have devastating effects on the affected victims. Nonetheless, it is not only the victims who have it rough. Non-profit organizations responding to disasters have to face crunching difficulties.

The unpredictability and suddenness of disasters make it hard for non-profit organizations to respond while fully prepared. Even in cases where they are somehow prepared, their resources are often limited; particularly when the magnitude of the disaster is huge.

The constant inadequacy of resources makes it hard for these organizations to implement their disaster assistance programs effectively. However, one organization, Good360 is aiming at making it easier for non-profit organizations to get the resources they need.


Who Is Good360?

Good360 is a non-profit and non-partisan organization formed in 1983 to help companies donate inventory to non-profit (charitable organizations) who need them.

Introducing Disaster Recovery 360

In a bid to enhance the response of nonprofits to disasters, Good360 created the Disaster Recovery 360 platform. When disaster strikes communities, numerous needs arise; most of which are catered to by the non-profits.

Most times, however, resources may not reach their required destinations in time causing major hitches in the recovery process. Disaster Recovery 360 enhances the delivery process ensuring that the right resources are delivered to the right location, promptly.

What Disaster Recovery 360 Does

The functions of the Disaster Recovery 360 platform are summarized below;

i. It collects real-time information regarding the needs of non-profit firms that are responding to a particular disaster.

ii. After collecting all the information relating to the needs of non-profits, Disaster Recovery 360 shares the information with companies and individuals that are willing to help.

iii. The needs of non-profit organizations responding to a disaster are likely to change at different stages of response and recovery. This platform keeps track of changes in non-profits’ needs and shares this information with other companies and individuals willing to help.

iv. It is a storytelling platform in that it facilitates the sharing of narratives regarding how donations have saved and changed lives.

How Each Stakeholder Benefits

There are three main stakeholders on the giving side of the Disaster Recovery 360 platform.

i. Companies

The confidence of companies that want to donate to disaster recovery efforts is enhanced by the fact that the donations are given to qualified non-profits responding to disasters.

Companies can donate products, cash and even transportation for the disaster recovery efforts through DisasterRecovery360.

ii. Individuals

Aside from companies, there are also philanthropic individuals who are willing to donate towards disaster recovery efforts. Individuals can donate to the Product Donation Registry, donate to the needs lists of specific nonprofit organizations and even donate money to the disaster recovery fund through the platform.

iii. Non-Profits

These organizations have benefited the most from the new disaster recovery platform. Now, non-profits responding to disasters and registered with Disaster Recovery 360 can receive necessary resources promptly.

As a matter of fact, the access to resources is present at every stage of disaster recovery. Non-profit firms can also create individual needs lists to help find donors for their cause.

In addition to that, non-profits can also partner with local retail stores to pick up donations for the non-profit for 12 months.

What not to do with the Donation

Non-profits that get resources from Disaster Recovery 360 can only use the donations for charity purposes (giving to the needy, ill and youth in the community).

The non-profits are not allowed to sell the resources donated to them for whatever reason. This is so even when the purpose of selling is to raise funds for the organization.

Non-profits are also not allowed to barter the donations, give them as gifts to volunteers. Nonetheless, if a non-profit receives resources that they do not need, they can share these resources with other charitable non-profit organizations but only with authorization from Good360.

Disaster Recovery Efforts

More Information on Disaster Recovery 360

While non-profits are not limited in the number of need lists they can create, they are encouraged to minimize the number of need lists as this makes it easier for Good360 to promote the list and get the needed resources.

However, it is important to note that nonprofits must rank their needs regarding urgency and priority. Non-profits are only guaranteed those resources that are donated before the list expires.

Once the donations are disbursed, non-profits must pick the donation from their retail partner within five business days.


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